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January 21-24, 2003 -
NAHB, Las Vegas, NV
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February 27th, 2003 - NAWLA/
WRCLA Regional Meeting, Vancouver BC
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February 28th, 2003 - WRCLA Board of Directors
Meeting, Vancouver, BC
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Tony Bonura
Retail distributors are asking WRCLA Members to identify
their decking products...
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Paul Mackie
Positive publicity was generated from WRCLA sponsorship
of...
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Arnie
Nebelsick
Real Cedar competitors have increased their advertising
in retail trade publications.
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That’s WRCLA’s new branding for REAL CEDAR.
The graphic redesign of our logo resolves a number of
communication and usage issues we faced with the old “Today’s
Cedar” mark, and lays a solid foundation for greater
recognition and transfer at the point-of-purchase in support
of our  promotional
program commencing this quarter.
MORE...
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| Obtaining high quality, contemporary photographs of
Cedar in use has always been a challenge. In September,
we took a major step forward to building our image bank
with a two day photo shoot at Furry Creek, a Golf Club/Residential
development just North of Vancouver. We shot full frames
and close ups of 10 homes sided in Cedar. Our feature
picture this month is a beautiful example of board and
batten with stone accents and natural window frames and
doors. Download these pictures now for your use. We’ll
be making the full portfolio available for member download
and use in the near future. |
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